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ACF3001
Financial Literacy for Business

Confused by finance? This module makes finance simple and practical. You’ll learn how money flows through a business, how to read key financial information, and how to make data-driven decisions. Through hands-on tasks and real examples, you’ll build confidence in budgeting, analysing performance, and communicating financial insights, so you can understand the language of business and use it in your studies and career.

BUSM3001
Academic Skills for Success

This module prepares you for success at university and in your future career. You’ll build key communication, digital, and professional skills through practical workshops and real-world tasks. Learn to work across cultures, write and present confidently, use digital tools to collaborate, and reflect on your strengths to grow and excel in your studies and the workplace.

BUSM3002
Contemporary Work and Organisations

Explore the changing world of work and what drives organisations. From start-ups and global brands to remote teams and green careers, you’ll discover the global trends that shape how people work and lead. You’ll also build the essential skills for success at university and beyond: thinking critically, communicating clearly, and understanding how to make an impact in today’s diverse, digital, and dynamic workplaces.

BUSM3003
Digital Skills for Business

Get hands-on with the digital tools that power modern business. You’ll explore how technology supports everything from marketing and finance to teamwork and project management. Learn how to find and use business information, present data clearly, and collaborate using digital platforms. Through practical activities, you’ll gain confidence, creativity and digital know-how, equipping you with the skills employers look for.

BUSM3004
Business Project

Turn your ideas into action in this hands-on module. You’ll work in a team to plan, deliver, and evaluate a real business or community project while developing an entrepreneurial mindset. Gain practical experience in project management, teamwork, communication, and leadership, building the confidence and skills to make an impact in any professional setting.

ECN3101
Understanding Business in Practice

Discover how the business world really works. This module introduces key ideas, structures and forces shaping modern organisations, from start-ups to global corporations. You’ll learn how businesses form, compete, and respond to global challenges. Through real examples and activities, you’ll develop an understanding of how business functions connect and how economic, ethical, and global factors influence success.

MKT4001
Marketing in Action 20 credits

The module will give you a broad overview of marketing topics withinn a real-world context, including marketing concept; global marketing environment; buyer behaviour; marketing research; segmentation, targeting and positioning; marketing mix and the marketing planning process. You will consider the relevance of core marketing concepts for organisations whilst developing core competencies in group working, critical thinking, evaluation of information sources and referencing.

ACF4004
Business Finance

To succeed in business, you need a solid understanding of financial information and its application to decision making. This module introduces you to financial statements, management and cost accounting; you’ll learn about their role in effective planning and control. You’ll gain practical experience preparing and interpreting data and developing core financial literacy to support sustainable and informed business decisions.

BUSM4001
Organisational Behaviour

Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.

BUSM4002
Digital Technology and Innovation

Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today’s dynamic business environment.

BUSM4003
Operations and Supply Chains

Discover how successful businesses operate behind the scenes. This module shows you how products and services are designed, delivered, and improved to meet customer needs in a fast-changing world. You'll see what’s happening in business operations and supply chains now, with projects and case studies that build your knowledge and skills. You’ll be ready, knowing what’s needed to optimise organisations for the future.

MKT4004
Consumer Behaviour

This module provides foundational knowledge of consumer behaviour across goods, services and digital contexts. Drawing on psychology and social science, you will explore how consumers think, feel and behave throughout the customer journey. You will develop skills to apply psychological frameworks, understand consumption patterns, and explain how marketing builds relationships with consumers.

MKT5009
Advertising Brand Management and Marketing Communication

The module will introduce you to the key elements of the marketing communications’ mix (including advertising), examining their role and significance in developing and managing brand identity and equity.

MKT5010
Consumer Insights: Data Driven Decisions

This module explores the fundamental methods and principles of marketing research, illustrating how various research techniques are applied to gather meaningful data. It further demonstrates how the resulting insights are leveraged to inform and guide marketing decisions, enabling more targeted and effective strategies that align with consumer behaviour and market trends.

MKT5012
Innovation and Marketing Planning

This module is set in the context of marketing management, with the primary aim being to introduce the concepts of marketing strategy and marketing planning and apply them around the framework of a new product development programme. This will enable students to develop an understanding of marketing as both a principle and a job function.

MKT5013
Service Marketing

This module explores the distinctive characteristics of service products and examines how innovation reshapes consumer behaviour and influences marketing strategies within the service industry. Through a combination of theoretical frameworks, case studies, and practical applications, students will gain insights into the role of innovation in service marketing and develop strategies to address the challenges and opportunities in the UK's service-dominated economy.

BUSM5003
Responsible Management and Regeneration

Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You’ll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.

MKT5006
Digital Marketing 20 credits

In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will explore modern marketing activity through a digital lens, providing you with a greater understanding and awareness of the relationships between marketing and digital technology.

PBS600PLC
Placement Year

The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

MKT6007
Strategic Marketing 20 credits

You will critically assess the value of strategic marketing as part of a broad corporate environment, considering long-term applied corporate management issues and opportunities affecting the marketing function and recommending appropriate strategic, marketing-led solutions. Using case studies, you will gain an insight of key internal factors relating to the successful development and implementation of marketing strategy, through engagement with invited ‘client’ organisations.

MKT6010
Global Marketing Management 20 credits

The module introduces you to the key concepts of global marketing, providing you with an understanding of environmental factors, global marketing strategies and the international marketing planning process.

MKT6012
Contemporary Issues in Marketing

This module enables you to critically evaluate contemporary marketing debates by engaging with academic and practitioner literature. Industry guest speakers introduce live topics and practice insights. You will develop advanced capabilities in sourcing, critically appraising and synthesising scholarly evidence, constructing independent arguments, and evaluating implications for theory and practice.

PBS6002
Final Year Dissertation

The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.

MKT6005
Social Media Marketing in Practice 20 credits

In this module you will study the application of social media marketing strategies and techniques, applying theoretical knowledge in practice and examining systems, software and techniques typically used in the marketing environment. You will have the opportunity to gain ‘external’ awards from key industry ‘academies’ including; Google, Hootesuite, Hubspot, etc.

MKT6011
The Psychology of Marketing

The module will give you an understanding of why things happen and the importance of cognitive behaviour to, and on, marketing. You will analyse where a marketing operation wants to influence/change the behaviour of key stakeholders and assess how they might do so. You will reflect on how you make decisions and how you might change the behaviour of others.